Annual Marketing Plan Casa Andaluza 2025

The annual marketing plan for Casa Andaluza holiday home rentals in Conil aims to increase occupancy throughout the year and position Casa Andaluza as the preferred choice for holidaymakers in Conil. It emphasises the importance of adapting strategies to market trends and travellers' needs.

Overall objective: To increase year-round occupancy of holiday homes in Conil and position the brand as the preferred choice for national and international tourists in our local market.

Strategies:

1. Market segmentation:

- We identify and analyse the most important market segments: For holiday rentals: families, couples, Spanish and Central European tourists, holidaymakers travelling with pets... ; For monthly stays: retirees and professionals (teleworkers, digital nomads). We then develop targeted marketing strategies for each segment to achieve the best results.

2. Our brands: Casa Andaluza and Olas del Sol

- We create attractive visual content to highlight the qualities and emphasise the brand values, such as maximum visibility, competitive prices and trilingual personalised service.

3. Online presence:

- We optimise the website and use SEO and SEM strategies to improve online presence.

- We maintain an active presence on social networks and carry out advertising campaigns to reach a wide audience.

4. Strategic alliances:

- We enter into agreements with local companies and offer our guests exclusive travel packages.

5. Customer experience:

- We value excellent customer service and collect feedback to continuously improve the quality of our offering.

6. Events and promotions:

- We use themed events throughout the year and offer discounts in the low and mid seasons to increase occupancy.

7. Analysis and continuous improvement:

- We use analytics tools to monitor campaign performance and adjust strategies as needed.

Calendar of activities 2024:

- 1st + 2nd quarter: Advertising for spring and Easter holidays with a focus on warm weather, outdoor activities and water sports, especially those involving wind and waves.

- 2nd quarter: Summer promotion and beach activities, with special offers for families and to increase occupancy in early summer. Specific promotions, e.g. for the long weekend in May. Promotions for the German autumn holidays.

- 3rd quarter: Focus on autumn tourism with special campaigns for German families (autumn holidays); active holidays with hiking and gastronomic highlights; Campaigns for long-term rentals in winter 2024/25 with Olas del Sol and Idealista.

- 4th quarter: Early bird campaigns for summer 2025; Christmas marketing and advertising for winter holidays, with discounts for early bookers for Christmas and New Year.

Survey for homeowners to participate in the 2024 marketing plan